AI Insights · Timothy · July 2025
Top 5 Personal Finance Apps on iOS in Mexico Q2 2025
Explore the performance trends of the top personal finance apps on iOS in Mexico during Q2 2025, including downloads, revenue, and active users.
The second quarter of 2025 saw interesting trends in the performance of personal finance apps on iOS in Mexico. According to data from Sensor Tower, these apps exhibited varied patterns in downloads, revenue, and active users.
Splitwise showed a notable increase in weekly revenue, peaking at approximately $3.2K in early June. Weekly downloads experienced a significant rise in late April, reaching around 3.6K, while active users decreased from 37.8K in mid-April to 23.9K by the end of June.
In contrast, Wallet - Daily Budget & Profit maintained a steady weekly revenue, with a slight increase to $788 in late June. Downloads fluctuated, peaking at 405 in early May, and active users saw a gradual decline from 1.6K at the start of the quarter to 1.4K by June's end.
Monefy: Money Tracker experienced a consistent weekly revenue with peaks reaching $705 in late May. Downloads were highest in mid-May at 522, while active users steadily decreased from 1.2K in mid-May to 756 by the end of June.
For YNAB, revenue showed minor fluctuations, with a peak of $633 in mid-May. Downloads were notably low, with a brief spike to 45 in mid-May, and active users remained minimal throughout the quarter.
Finally, Buddy: Budget Planner App saw an increase in weekly revenue, reaching $616 in early June. Downloads were highest in late April at 205, and active users showed a slight decrease from 500 in mid-May to 308 by the end of June.
These insights reflect the dynamic nature of the personal finance app market in Mexico. For more detailed analytics, visit Sensor Tower.